Public relations books

Writing Winning Proposals PR Cases teaches students, as well as practitioners, how to write public relations plans...  Read More >>

Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke  Read More >>

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As technology changes, so too have its applications and our uses and experiences with them have changed as well....  Read More >>

Verbale Ausrutscher und nonverbale Entgleisungen, ein falsches Branding, peinliche Fotoretuschen, politische Affären,...  Read More >>

This century has witnessed a tremendous spurt in media and technology, thus making the job of a PR practitioner...  Read More >>

If you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge, Guerrilla P.R....  Read More >>

A good publicist is essential to building success and maintaining public support. If you are a small business owner,...  Read More >>

If you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge, Guerrilla P.R....  Read More >>

Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines...  Read More >>

Presents readers with the opportunity to observe and analyze how contemporary businesses and organizations interact...  Read More >>

Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication...  Read More >>

There are all sorts of problems associated with reputation risk. Using a number of simple models, this title explains...  Read More >>

Public Relations and Social Theory broadens the theoretical scope of public relations through its application of...  Read More >>

Public relations practice is changing all the time, propelled forwards by developments in communications technology...  Read More >>

Kunden und Interessenten, die mit einem Unternehmen kommunizieren wollen – die eine Frage haben, ein Produkt bestellen...  Read More >>

Vorwort Es gibt kaum ein Begriffspaar in Wirtschaft, Wissenschaft und Politik, das so viel ver spricht und zugleich...  Read More >>

Shows the growing professionalism in the practice of public relations in Asia Pacific region, the world's fastest...  Read More >>

Guerrilla P.R: How You Can Wage an Effective Publicity Campaign ]Without Going Broke  Read More >>

Helps understand public relations campaigns and other types of strategic communication. This book presents a step-by-step...  Read More >>

Using numerous real-life examples, A Complaint Is a Gift shows precisely how to handle complaints in a way that...  Read More >>

Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported...  Read More >>

Marketing innovator Sharp's critical insight shows how to take sales and marketing to a new operational level and...  Read More >>

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An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles...  Read More >>