Overview

Public relations practice is changing all the time, propelled forwards by developments in communications technology and changes to the economic climate affecting the way businesses chose to communicate. Public relations professionals need to keep up with the latest developments while at the same time understanding the established principles of good public relations practice. This second edition of the PR Practitioner's Desktop Guide is essential for anyone involved in the public relations function of any organisation. It is jargon free, easy to read and accessible. Whether you are an in-house practitioner or a consultant working for clients, this book contains practical advice and suggestions, plus useful checklists and ideas for improving the way PR practitioners work. It will also help you get-to-grips with today's fast moving media and communications channels, and has new sections on using these to create and enhance reputation. Desktop Guides are a successful series of books which act as a practical source of reference, guidance, techniques and best practice. The style and lay-out are clear and concise, with an abundance of valuable summaries, checklists, charts, warning signs and special tips.

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9781854186140

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Anyone working in communications will find The PR Practitioner's Desktop Guide invaluable. I highly recommend it. Alan Ansted, Foreign and Commonwealth Office Essential for anyone involved in the public relations function for any type of organisation; public sector, private sector and not for profits. It is jargon free, easy to read and accessible. Mark Coote, Cancer Research UK Anyone working in communications and marketing will find the PR Practitioner's Desktop Guide invaluable. I highly recommend it. Peter Hobday, writer and BBC broadcaster Buy yourself a large desk to accommodate Caroline Black's 'The PR Practitioner's Desktop Guide' because the investment will be worth it. In a weighty tome of communication practice delivered in bite-sized chunks, Caroline succeeds in her task by mentoring her readers at every stage. Need to check ethics, standards or codes of conduct? Covered. Need reassurance that your story would have run had a bigger story not come along? Sorted. This easy-to-access guide certainly hits the spot but readers should go elsewhere for deeper analysis or debate. Why not personalise by inserting a blank page for notes at the end of each section? Perfect.A Louise Third MCIPR, Director Integra Communications Limited www.integracommunications.co.uk

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