Overview

Public relations practice is changing all the time, propelled forwards by developments in communications technology and changes to the economic climate affecting the way businesses choose to communicate. Public relations professionals need to keep up with the latest developments while at the same time understanding the established principles of good public relations practice. This second edition of the ""PR Practitioner's Desktop Guide"" is essential for anyone involved in the public relations function of any organisation. It is jargon free, easy to read and accessible. Whether you are an in-house practitioner or a consultant working for clients, this book contains practical advice and suggestions, plus useful checklists and ideas for improving the way PR practitioners work. It will also help you get-to-grips with today's fast moving media and communications channels, and has new sections on using these to create and enhance reputation.

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9781854186874

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Caroline Black is a highly experienced corporate, consumer, business-to-business and issues/crisis management communications professional. She has a wide appreciation of all marketing disciplines (PR, Advertising, Direct Marketing, Sales Promotion). She also has extensive management experience (Communications; Management Development; Human Resource Management; Training and Development; New Business/Business Development). Caroline is a qualified people developer (ie learning and development designer and facilitator, coach and mentor) and is an approved Institute of Public Relations trainer. She acts as conference chair and also lectures and speaks on communications. She also runs her own PR consultancy.

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