Overview

Identity 2.0 looks at current and future issues that influence businesses, institutions, and service-oriented organizations. The book connects identity as the driving force behind everything from innovation and change processes to social and economic topics--all illustrated with case-studies and opinions of creative and business companies.

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9789063691837

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Hans P Brandt (1959) studied Visual Communication at the Berlin Hochschule der Künste. In 1984, he started working at the Institut für visuelle Kommunikation und Design (Berlin). Following a lectureship at the Kunstgewerbe Schule Zürich, in 1988 he came to Total Design (now called Total Identity), where he is managing director/shareholder.

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