Corporate Communication: A Guide to Theory and Practice
Author:   Joep P. Cornelissen
Publisher:   Sage Publications Ltd
Edition:   2nd Revised edition
ISBN:  

9781847872456


Pages:   296
Publication Date:   14 May 2008
Replaced By:   9780857022424
Format:   Hardback
Availability:   Out of stock   Availability explained


Our Price $306.24 Quantity:  
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Corporate Communication: A Guide to Theory and Practice


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Full Product Details

Author:   Joep P. Cornelissen
Publisher:   Sage Publications Ltd
Imprint:   Sage Publications Ltd
Edition:   2nd Revised edition
Dimensions:   Width: 17.00cm , Height: 2.20cm , Length: 24.20cm
Weight:   0.660kg
ISBN:  

9781847872456


ISBN 10:   184787245
Pages:   296
Publication Date:   14 May 2008
Audience:   Adult education ,  Professional and scholarly ,  Further / Higher Education ,  Professional & Vocational
Replaced By:   9780857022424
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

Table of Contents

PART ONE: HISTORICAL BACKGROUND Introduction to Corporate Communication Corporate Communication in Historical Perspective PART TWO: CONCEPTUAL FOUNDATIONS Stakeholder Management and Communication Corporate Identity, Corporate Image and Corporate Reputation PART THREE: CORPORATE COMMUNICATION IN PRACTICE Communication Strategy and Planning The Organization of Corporate Communication Communication Practitioners Roles and Professional Development PART FOUR: SPECIALIST AREAS IN CORPORATE COMMUNICATION Media Relations Internal Communication and Change Communication Issue and Crisis Management PART FIVE: INTEGRATED CASE STUDY Corporate Communication in Toyota

Reviews

Praise for the First Edition: 'This is the text that practitioners, academics, and students in corporate communications have been waiting for' - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels


Author Information

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).

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