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Author:   Lin Lerpold ,  Davide Ravasi ,  Johan van Rekom (Rotterdam School of Management, Erasmus University, The Netherlands) ,  Guillaume Soenen
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   New edition
Dimensions:   Width: 15.60cm , Height: 1.20cm , Length: 23.40cm
Weight:   0.453kg
ISBN:  

9780415398404

ISBN 10:   0415398401
Pages:   264
Publication Date:   02 August 2007
Audience:   College/higher education ,  Professional and scholarly ,  College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction to Organizational Identity in Practice Section 1: Introduction to Section: Identity, Strategy, and the Environment 1. Scania’s Bonneted Trucks 2. Why do Managers Talk About Identity? 3. Organizational Identity and Formulating Strategy: The Breaking and Remaking of AT&T 4. Handelsbanken and Internet Banking Section 2: Introduction to Section - Identity Construction 5. The Swedish Industrial Development Fund (Industrifonden): State Trust, Bank or Venture Capitalist? 6. Organizational Culture and Identity at Bang & Olufsen 7. An Identity Based Internationalization Process: The BP and Statoil Alliance 8. Practice and Identity: Using a Brand Symbol to Construct Organizational Identity Section 3: Introduction to Section - Projecting Organizational Identities 9. Starbucks: Constructing a Multiplex Identity in the Specialty Coffee Industry 10. Projecting Organizational Identity Through Organizational Dress at Air France (1933-2005) 11. Organizational Artefacts and the Expression of Identity in Corporate Museums at Alfa Romeo, Kartell, and Piaggio 12. Crafting an Inter-National Identity: The Nordea Case. Conclusion: Analyzing Organizational Identities - Some Guidelines for Practice

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Lerpold, Lin; Ravasi, Davide; van Rekom, Johan; Soenen, Guillaume

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