Overview

All of the articles comprising this e-book were originally presented at the 9th International Corporate Identity Group (ICIG) symposium. The symposium was organized by Dr. Shaun Powell, with Professor John M.T. Balmer and Professor T.C. Melewar serving as consultant organisers. The theme of the symposium was, Corporate Marketing and the Branding of the Organization. Mindful of the broad theme of the ICIG symposium this special edition is entitled, Corporate and Organizational Marketing. The articles that comprise it include the article titles, Understanding the meaning of corporate identity, CSR expectations: the focus of corporate marketing, and Understanding the pitfalls in the corporate rebranding process.

Full Product Details

9786611143459

Table of Contents

Reviews

Author Information

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available