The Public Relations Writer's Handbook: The Digital Age
Author:   Merry Aronson ,  Donald E Spetner ,  Carole Ames ,  Don Spetner
Publisher:   Jossey-Bass
Edition:   2nd
ISBN:  

9781280916090


Pages:   349
Publication Date:   01 January 2007
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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The Public Relations Writer's Handbook: The Digital Age


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Overview

The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

Full Product Details

Author:   Merry Aronson ,  Donald E Spetner ,  Carole Ames ,  Don Spetner
Publisher:   Jossey-Bass
Imprint:   Jossey-Bass
Edition:   2nd
ISBN:  

9781280916090


ISBN 10:   1280916095
Pages:   349
Publication Date:   01 January 2007
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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