Overview
Public relations shapes and spins our news, influencing society's values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just ""PR"" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector. * Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America * Charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact * Helps reveal why public relations is useful to society and how it has developed a negative public reputation * Includes practical debate about power issues in public relations theory and practice * Winner of the 2007 PRIDE award given by the PR Division of the National Communication Association
Full Product Details
Author: Frances Reynolds ,
W. Timothy Coombs ,
Sherry J. Holladay
Publisher: John Wiley and Sons Ltd
Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Dimensions:
Width: 15.50cm
, Height: 0.90cm
, Length: 22.90cm
Weight: 0.236kg
ISBN: 9781405144063
ISBN 10: 1405144068
Pages: 152
Publication Date: 29 November 2006
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Out of Print
Availability: Out of print, replaced by POD
We will order this item for you from a manufatured on demand supplier.
Reviews
Coombs and Holladay have provided a powerful and refreshing perspective on the 'good' and 'bad' in public relations practice. By showing us an alternative to a corporate-centric approach, they shine a light on the possibilities for ethical and effective public relations. --Debra Worley, Department of Communication, Indiana State University Shining a light of a different hue on PR practice, It's Not Just PR will help you explain PR's value to your boss or any critic of the PR industry. --Doug Newsom, Schieffer School of Journalism, Texas Christian University This well-argued defense of the field and practice of public relations is in itself as good public relations job, in the best sense of that often-maligned term...the authors make a compelling case that public relations plays a valuable role in society. (Choice)
Coombs and Holladay have provided a powerful and refreshing perspective on the 'good' and 'bad' in public relations practice. By showing us an alternative to a corporate-centric approach, they shine a light on the possibilities for ethical and effective public relations. --Debra Worley, Department of Communication, Indiana State University Shining a light of a different hue on PR practice, It's Not Just PR will help you explain PR's value to your boss or any critic of the PR industry. --Doug Newsom, Schieffer School of Journalism, Texas Christian University This well-argued defense of the field and practice of public relations is in itself as good public relations job, in the best sense of that often-maligned term...the authors make a compelling case that public relations plays a valuable role in society. (Choice)
Author Information
W. Timothy Coombs is Associate Professor of Corporate Communication at Eastern Illinois University. He is the author of Ongoing Crisis Communication, Today's Public Relations (co-authored with Robert Heath), and Code Red in the Boardroom. Sherry J. Holladay is Associate Professor of Corporate Communication at Eastern Illinois University. She and Professor Coombs have co-authored three book chapters and six journal articles together.
