Power and Public Relations
Author:   Jeffrey L. Courtright ,  Peter M. Smudde ,  Gary L. Kreps
Publisher:   Hampton Press
ISBN:  

9781572736801


Pages:   308
Publication Date:   30 December 2006
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Power and Public Relations


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Overview

The central theme of this book is that the power of public relations is both widely understood and misunderstood, and it is the latter that must be addressed. The book explores how public relations' power is obtained, used and misused in terms of both process and outcomes. The 10 case studies provide excellent examples of the breadth of perspectives and definitions of power that are available to understand power's role in public relations practice.

Full Product Details

Author:   Jeffrey L. Courtright ,  Peter M. Smudde ,  Gary L. Kreps
Publisher:   Hampton Press
Imprint:   Hampton Press
Weight:   0.604kg
ISBN:  

9781572736801


ISBN 10:   1572736801
Pages:   308
Publication Date:   30 December 2006
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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