Overview

Developing Public Relations Campaigns is an authoritative, insider's perspective on the key strategies for creating, implementing, and benchmarking successful public relations campaigns. Featuring Presidents and CEOs representing some of the nation's leading PR firms, this book provides a broad, yet comprehensive overview of the key steps and considerations involved in planning and launching a public relations program. Discussing the optimal campaign development process as well as the role and responsibilities of the CEO in these matters, the authors articulate the finer points of an industry focused on reaching and engaging the consumer. From the importance of hiring the right people and understanding clients' goals to the benefits of utilizing new media and training campaign spokespeople, these authorities offer practical and adaptable strategies for providing excellent client service and building a reputation in the market. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great strategic minds of today, as experts offer an insider's glimpse into this fascinating industry. Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nation-wide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter. The chapters include: Adam I. Friedman, Principal , Adam Friedman Associates LLC - Understanding Change ; Eve Dryer, President & Principal, Vox Medica Public Relations - A PR Agency Perspective: It's More Relations Than Public ; Ronn Torossian , President and Chief Executive Officer, 5W Public Relations - Public Relations: Results and Hard Work ; William Daddi, President , Daddi Brand Communications - Producing the Greatest Value Possible for the Client ; Christine Barney, APR, Chief Executive Officer , rbb Public Relations - PR from the Top Down ; Kevin Grangier, APR, Founder and Chief Executive Officer, CarryOn Communication Inc. - Big Picture Strategies Yield Exceptional PR Programs ; Ronald C. Hanser, APR, President/Principal, Hanser & Associates - PR for People in Corner Offices ; and, Andrew S. Edson, President and Chief Executive Officer, Andrew Edson & Associates Inc. - Common Sense and Seasoning Will Always Win the Day . It also includes: Kenneth Greenberg, President, Edge Communications Inc. - At Your Service: What Public Relations Must Be ; and, Michael L. Nikolich, Chief Executive Officer, Tech Image Ltd. - Build Your Business By Focusing on Its Strengths . This book includes the following appendix documents: Appendix A: Standard Letter of Agreement-Minimum Fee Retainer; Appendix B: Public Relations Needs Assessment: At a Glance; Appendix C: Tech Image Best Practices: Beat List Monitoring; Appendix D: Tech Image Best Practices: Byline Writing; Appendix E: Tech Image Best Practices: Client Communications; Appendix F: Tech Image Best Practices: New Account Launch; Appendix G: Tech Image Best Practices: Pitch Writing; and, Appendix H: Tech Image Best Practices: Facilitating an Interview.

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