Overview

An official ""Disney Legend,"" newsman Charlie Ridgway started covering Disneyland before it opened. A few years later, he hired on as a publicist for Disney and spent the next forty years cooking up ways to get ""the Mouse"" free publicity. For Donald Duck's fiftieth birthday he trained 50 white Peking ducks to waddle behind Donald down Main Street, U.S.A. He helped open new Disney parks in Orlando, Paris and Hong Kong. Along the way he rubbed shoulders with presidents and princes, helped usher in the era of electronic newsgathering, and was on a first-name basis with every great journalist of the last half of the twentieth century. In this engaging and light-hearted memoir, Ridgway shares the special magic that makes Disney's world universally beloved. This paperback edition includes a new foreword by Rick Sylvain, the current head of PR for Walt Disney World and Charlie's hand-picked successor.

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9781887140676

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Reviews

Charlie made a lot of Disney history. He recounts much of it in his book,...his words [are] well-chosen. --Bob McLain, Disney Dispatch, May 17, 2011 Wow does he have stories to share...I felt like I knew Walt personally and was sitting down reminiscing with Charlie. --Jessica Clawson, Walt Writers.com, July 8, 2011

Charlie made a lot of Disney history. He recounts much of it in his book, his words [are] well-chosen. --Bob McLain, Disney Dispatch, May 17, 2011

Wow does he have stories to share I felt like I knew Walt personally and was sitting down reminiscing with Charlie. --Jessica Clawson, Walt Writers.com, July 8, 2011

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