Caida de La Publicidad y El Auge de RR Pp-V2*
Author:   Al Ries
Publisher:   Urano Publishing Inc
ISBN:  

9788495787842


Publication Date:   09 January 2007
Format:   Paperback
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

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Caida de La Publicidad y El Auge de RR Pp-V2*


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Overview

- La publicidad carece de credibilidad, el ingrediente decisivo en la creacion de marcas; y como solo las relaciones publicas pueden aportar esa credibilidad.- El enfoque de bing-bang, defendido por los publicitarios, debe ser abandonado a favor de una creacion lenta con RR PP.- La publicidad debe usarse solo para mantener las marcas, una vez que estas se han establecido por medio de las relaciones publicas.

Full Product Details

Author:   Al Ries
Publisher:   Urano Publishing Inc
Imprint:   Urano Publishing Inc
Dimensions:   Width: 13.50cm , Height: 2.00cm , Length: 21.10cm
Weight:   0.408kg
ISBN:  

9788495787842


ISBN 10:   8495787849
Publication Date:   09 January 2007
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.
Language:   English & Spanish

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