Sales & marketing management books

''Sales Talks'' is full of practical and tactical solutions particularly well suited to the ongoing challenges and...  Read More >>

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This is Sales and Marketing Bible. This book has tricks and tips for customer acquisitions and how to close sales....  Read More >>

This book examines sustainable coffee production in Colombia, specifically the initiatives of Nestlé to create shared...  Read More >>

In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for...  Read More >>

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This book is an A to Z guide to the sales process and will provide you with a solid foundation to help you become...  Read More >>

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured...  Read More >>

There are so many different salespeople in the world. Some are there just to be the face of the organization, working...  Read More >>

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Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting...  Read More >>

This book contains the best advice on sales techniques to significantly help you improve your skills. Learn...  Read More >>

"What is the one thing that all businesses depend on? Customers. What could be more important, then, to your organization's...  Read More >>

Radical and unique in its approach and presentation, this book turns the traditional marketing introduction on its...  Read More >>

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"¡Segunda Edición Ampliada! Descubre el vendedor que necesitan tus clientes y triunfa vendiendo. Una práctica y...  Read More >>

Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths...  Read More >>

This volume presents a state-of-the-art overview of the rapidly evolving field of agribusiness, highlighting the...  Read More >>

"Grow Yourself - Grow Your Business! This is a truly international success story of an award winning organic winery...  Read More >>

Leverage the full power of your sales force with a cutting-edge compensation program  Salespeople are motivated...  Read More >>

Radical and unique in its approach and presentation, this book turns the traditional marketing introduction on its...  Read More >>

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Reveals the science behind the art of networking and shows you how to build long-term relationships that pay off....  Read More >>