Sales & marketing management books

There is an urgent need for companies to up-level their sales leadership in order to innovate, create loyalty, strategically...  Read More >>

In The Front-Line Sales Manager - Field General, our perspective is very straightforward. We believe the firm...  Read More >>

This handbook will provide a prestige reference work which offers students and researchers an introduction to current...  Read More >>

Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers...  Read More >>

In The Front-Line Sales Manager - Field General, our perspective is very straightforward. We believe the firm succeeds...  Read More >>

This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience...  Read More >>

"The idea of corporations exercising corporate social responsibility has spread from the West and is now firmly...  Read More >>

Discover how to become the ultimate sales machine.  Read More >>

This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together...  Read More >>

Designing for the Circular Economy highlights and explores ‘state of the art’ research and industrial practice,...  Read More >>

Sports Group Sales Broken Down Effectively Considered one of the top sales trainers in the sports industry, Kathy...  Read More >>

Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's...  Read More >>

Want to understand more about Google Shopping? This book will position you to drive more results with less spend...  Read More >>

Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and...  Read More >>

Discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience....  Read More >>

The Digital revolution promises trillions of dollars in created value by 2030. Consultants and researchers are projecting...  Read More >>

Aviation Marketing provides a foundation of marketing theory in the context of recent aviation marketing literature,...  Read More >>

Aviation Marketing provides a foundation of marketing theory in the context of recent aviation marketing literature,...  Read More >>

Discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience....  Read More >>

Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction...  Read More >>

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In this collection of columns, essays and blog posts, David A. Stone shares his success stories, gathered over a...  Read More >>

Nicht die Arbeit, sondern die Beziehung stresst Bewusstsein ist Selbstorganisation. Business ist ein Schatz, den...  Read More >>

In the book, you will learn Sales and Communication methods that enable the growth of your business. The techniques...  Read More >>

Nadia's OWN YOUR NETWORK - EXPERT NETWORKING IN PERSON & ONLINE embraces all the essential principles of giving...  Read More >>