Sales & marketing management books

You're probably thinking this is just another typical study guide. Because we know your time is limited, we've created...  Read More >>

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The global, go-to guide that started the Value Selling Revolution—now updated for today’s market br>“Value” is about...  Read More >>

Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical...  Read More >>

Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing...  Read More >>

Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational...  Read More >>

Der Schlüssel eines erfolgreichen Akquisegespräches oder auch einer guten Verhandlung liegen in einer professionellen...  Read More >>

By delving into the foundational concepts related to leveraging sales as a tool for organisational profit, this...  Read More >>

By delving into the foundational concepts related to leveraging sales as a tool for organisational profit, this...  Read More >>

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This book brings together a mix of authors of different faith traditions, to explore what spiritual and cultural...  Read More >>

Take Action! Whether you are a seasoned professional or a new business owner, use this book as direction to enhance...  Read More >>

Offers a clear approach to marketing without over-complicating existing models and acts as a guideline towards using...  Read More >>

"The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world...  Read More >>

This book provides a step by step guide to Sales Management, sales is a process and the recommended sales management...  Read More >>

Every corporate executive interested in rebuilding trust, reducing unnecessary risk and the costs from poor staff...  Read More >>

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"The new psychology of selling.  The sales profession is in the midst of a perfect storm. Buyers have more power...  Read More >>

This book focuses on each of the league's short- and/or long-term transnational strategies, which are composed of...  Read More >>

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Even though the fractal approach to sustainability and organizational change management is not new, no authors so...  Read More >>

In an accessible and step by step approach, the authors show readers which statistical procedures to use in which...  Read More >>

You don't have a business if you don't have customers willing to pay for your product or service.In How to Sell...  Read More >>