Sales & marketing management books

In this pragmatic discourse about the changing role of technology business partners, you learn why this trend accelerates...  Read More >>

Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this...  Read More >>

Learning the Ropes gives you all the information you need, all the tips and tools, plus more than 25 years of experience...  Read More >>

How are users influenced by social media platforms when they generate content, and does this influence affect users'...  Read More >>

How are users influenced by social media platforms when they generate content, and does this influence affect users'...  Read More >>

To be of value to firms, branding must operate in the ""real"" world, not a theoretical one, unlocking latent commercial...  Read More >>

Leading economists and economic historians examine the development of national wine industries before and during...  Read More >>

To be of value to firms, branding must operate in the ""real"" world, not a theoretical one, unlocking latent commercial...  Read More >>

When implemented professionally, field based coaching provides a massive Return on Investment (ROI). Achieving this...  Read More >>

In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio...  Read More >>

"Antonio H. Adad, or ""Tito"" to close friends and family, devoted his whole corporate life to only one company:...  Read More >>

Innovation in Environmental Leadership offers innovative approaches to leadership from a post-industrial and ecological...  Read More >>

This book proposes a new model of Corporate Social Responsibility (CSR), reconceptualised as 'Interdependent Engagement'...  Read More >>

The best companies know the ability to negotiate-to close the deal at the right price - is the top skill for success...  Read More >>

Be Brilliant! teaches you how to master the sales skill of persuasive questioning.  Read More >>

Be Brilliant! teaches you how to master the sales skill of persuasive questioning.  Read More >>

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A PRO ATHLETE CANNOT 'WING-IT' TO SUCCESS... AND NEITHER CAN ANYONE IN SALES If you want to see a big improvement...  Read More >>

Do you have the perfect topic for a podcast, but don't know where to start? Welcome to Podcast 101. This book will...  Read More >>

This shortform book provides a research map for scholars new to the area. With the inclusion of an expert survey...  Read More >>

CREATING YOUR FIRST TEAM is about finding your first sales reps to grow your business. It helps entrepreneurs, start-ups,...  Read More >>

CREATING YOUR FIRST TEAM is about finding your first sales reps to grow your business. It helps entrepreneurs, start-ups,...  Read More >>

WHAT IF YOU HAD EYES FOR ALL THINGS that bring you success? What if you had a keen sense of focus on the priorities...  Read More >>

WHAT IF YOU HAD EYES FOR ALL THINGS that bring you success? What if you had a keen sense of focus on the priorities...  Read More >>

Is your life chaotic? Are you stuck in overwhelm mode? Are you hungry for advice on how to have the life you dream...  Read More >>