Sales & marketing management books

5237 books were found.

Digital Channels and Social Media Management in Luxury Markets

Digital Channels and Social Media Management in Luxury...
Author: Fabrizio Mosca (University of Turin, Italy) , Chiara Civera ISBN: 9781138572461 Format: Hardback	$326.00
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CIM Revision Cards: Delivering Customer Value

CIM Revision Cards: Delivering Customer Value
Author: Ray Donnelly ISBN: 9781138440913 Format: Hardback	$378.00
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Sports Capitalism: The Foreign Business of American Professional Leagues

Sports Capitalism: The Foreign Business of American...
Author: Frank P. Jozsa, Jr. ISBN: 9780815397182 Format: Hardback	$284.00
The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate... Read More >>

Demographic Targeting: The Essential Role of Population Groups in Retail Marketing

Demographic Targeting: The Essential Role of Population...
Author: James A. Pooler ISBN: 9781138739352 Format: Hardback	$231.00
This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their... Read More >>

Sales Operations for Small Businesses: How to Scale Your Business with Sales Str

Sales Operations for Small Businesses: How to Scale...
Author: Ww Chee ISBN: 9781981918546 Format: Paperback	$36.88
Are you running a small business or start-up? Are you looking to scale your business and increase your sales? Learn... Read More >>

Designing Complaint Handling And Service Recovery Strategies

Designing Complaint Handling And Service Recovery Strategies...
Author: Jochen Wirtz (National University Of Singapore, Singapore) ISBN: 9781944659394 Format: Paperback	$26.27
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CIM Coursebook 08/09 Marketing Communications

CIM Coursebook 08/09 Marketing Communications
Author: Chris Fill , Graham Hughes ISBN: 9781138441187 Format: Hardback	$378.00
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Critical Marketing

Critical Marketing
Author: Pauline Maclaran , Michael Saren ISBN: 9781138441194 Format: Hardback	$389.00
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CIM Coursebook Marketing for Stakeholders

CIM Coursebook Marketing for Stakeholders
Author: Michelle Gledhill ISBN: 9781138441033 Format: Hardback	$378.00
Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases,... Read More >>

CIM Coursebook Marketing Fundamentals 07/08

CIM Coursebook Marketing Fundamentals 07/08
Author: Frank Withey , Geoff Lancaster ISBN: 9781138441163 Format: Hardback	$378.00
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries... Read More >>

Managing Customer Relationships And Building Loyalty

Managing Customer Relationships And Building Loyalty...
Author: Jochen Wirtz (National University Of Singapore, Singapore) ISBN: 9781944659363 Format: Paperback	$26.27
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Leadership Matters: Finding Voice, Connection and Meaning in the 21st Century

Leadership Matters: Finding Voice, Connection and Meaning...
Author: Chris Mabey (Middlesex University, UK) , David Knights ISBN: 9781138572058 Format: Hardback	$284.00
This book brings together a mix of authors of different faith traditions, to explore what spiritual and cultural... Read More >>

Managing People For Service Advantage

Managing People For Service Advantage
Author: Jochen Wirtz (National University Of Singapore, Singapore) ISBN: 9781944659332 Format: Paperback	$26.27
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

The Strategy and Tactics of Pricing: A Guide to Growing...
Author: Thomas T. Nagle (Deloitte Consulting, USA) , Georg Müller ISBN: 9781138737518 Format: Paperback	$120.00
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available,... Read More >>

Sustainable Development and Corporate Social Responsibility

Sustainable Development and Corporate Social Responsibility...
Author: Dongyong Zhang , Stephen Morse ISBN: 9781138810440 Format: Paperback	$92.99
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Sustainable Development and Corporate Social Responsibility

Sustainable Development and Corporate Social Responsibility...
Author: Dongyong Zhang , Stephen Morse ISBN: 9781138810433 Format: Hardback	$315.00
This book explores the evolution of CSR across the developed and developing world. Through an extensive review of... Read More >>

Outbound Sales, No Fluff: Written by two millennials who have actually sold something this decade.

Outbound Sales, No Fluff: Written by two millennials...
Author: Ryan Reisert , Rex Biberston ISBN: 9781973470755 Format: Paperback	$14.20
One of the best Sales books of all time - BookAuthority *One of the best new Sales books 2018 - BookAuthority... Read More >>

Do More with Less: A Guide for Uncertain Times

Do More with Less: A Guide for Uncertain Times
Author: Uly Ma ISBN: 9781138217041 Format: Hardback	$194.00
"In current, uncertain times, it is important for businesses, whether private, public or third sector, to prepare... Read More >>

Betriebliche Marktforschung: Mehrwert Für Marketing, Steuerung Und Strategie

Betriebliche Marktforschung: Mehrwert Für Marketing,...
Author: Marco Ottawa , Christian Rietz ISBN: 9783110578492 Format: Paperback	$60.69
Was haben Sie vom Kauf und der Lektüre dieses Buchs? Als Instituts-Marktforscher erhalten Sie vertieften Einblick... Read More >>

Consumer Vulnerability

Consumer Vulnerability
Author: Susan Dunnett (University of Edinburgh, UK) , Kathy Hamilton (University of Strathclyde, UK) ISBN: 9781138501164 Format: Hardback	$284.00
This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability... Read More >>

Crafting The Service Environment

Crafting The Service Environment
Author: Jochen Wirtz (National University Of Singapore, Singapore) ISBN: 9781944659301 Format: Paperback	$26.27
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Praxiswissen: Vertrieb: Optimieren Sie Ihre Vertriebs-Strategie

Praxiswissen: Vertrieb: Optimieren Sie Ihre Vertriebs-Strategie...
Author: Thorsten Sabrautzky ISBN: 9783744869355 Format: Paperback	$60.81
Die Profitabilität eines Unternehmens wird maßgeblich durch Erfolge im Vertrieb geprägt. Dieses Buch führt den Leser... Read More >>

Do More with Less: A Guide for Uncertain Times

Do More with Less: A Guide for Uncertain Times
Author: Uly Ma ISBN: 9781138217058 Format: Paperback	$114.00
"In current, uncertain times, it is important for businesses, whether private, public or third sector, to prepare... Read More >>

Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales

Uncommon Sense: Shift Your Thinking. Take New Action....
Author: Jill Harrington ISBN: 9781773270098 Format: Hardback	$47.99
Winner of the Gold Medal, Top Sales & Marketing Book of 2017, Top Sales & Marketing Awards You're a talented sales... Read More >>

Marketing: Theory, Evidence, Practice

Marketing: Theory, Evidence, Practice
Author: Byron Sharp (Professor of Marketing Science, Professor of Marketing Science, University of South Australia) ISBN: 9780195590296 Format: Paperback	$132.95
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications,... Read More >>

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