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OverviewFull Product DetailsAuthor: Ray DonnellyPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.167kg ISBN: 9781138440913ISBN 10: 1138440914 Pages: 92 Publication Date: 30 November 2017 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsProduct proposition and brand management; Channel management; Managing marketing communications; Managing and achieving customers' service expectations through the marketing mixReviewsAuthor InformationRay Donnelly Tab Content 6Author Website:Countries AvailableAll regions |