CIM Revision Cards: Delivering Customer Value

Author:   Ray Donnelly
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138440913


Pages:   92
Publication Date:   30 November 2017
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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CIM Revision Cards: Delivering Customer Value


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Author:   Ray Donnelly
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.167kg
ISBN:  

9781138440913


ISBN 10:   1138440914
Pages:   92
Publication Date:   30 November 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Product proposition and brand management; Channel management; Managing marketing communications; Managing and achieving customers' service expectations through the marketing mix

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Ray Donnelly

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