Sales & marketing management books

Presents an approach to building an understanding of the realities of market-led strategic change in companies....  Read More >>

Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international...  Read More >>

Managing Bids, Tenders and Proposals shows suppliers and vendors how they can gain competitive advantage by being...  Read More >>

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Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social...  Read More >>

A practical introduction to business planning, marketing and selling skills for those in the professional services...  Read More >>

Takes a practical approach to the subject of marketing communications. This book covers marketing communications...  Read More >>

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book...  Read More >>

A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case...  Read More >>

Presents a critical appraisal of fashions and fads in management theory. This book exposes the strategic weaknesses...  Read More >>

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize...  Read More >>

Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded...  Read More >>

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This book brings together cutting edge research and applications of social media and related technologies. It will...  Read More >>

An introductory textbook for this crucial topic that is illustrated and is packed with over 50, real examples of...  Read More >>

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"For any business owner, college business professor, or salesperson at any stage in your career, this is a book...  Read More >>

Most everyone has something they are passionate about. But without the ability to actually effect change... things...  Read More >>

Whether you're the head of a company, a Girl Scout troop leader, or a freelance artist all alone in your studio,...  Read More >>

Whether you're the head of a company, a Girl Scout troop leader, or a freelance artist all alone in your studio,...  Read More >>

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This book presents a critical understanding of Indian business situated as an encounter between indigeneity and...  Read More >>

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