Successful Marketing Communications
Author:   Cathy Ace
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138441125


Publication Date:   28 July 2017
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Successful Marketing Communications


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Overview

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.The book is backed up by a companion website containing the most up-to-date resources and examples.

Full Product Details

Author:   Cathy Ace
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138441125


ISBN 10:   1138441120
Publication Date:   28 July 2017
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1 The marketing context; Chapter 2 Planning your marketing communications; Chapter 3 Above the line communication methods; Chapter 4 Below the line communication methods; Chapter 5 Public relations – more than just a goodwill exercise; Chapter 6 Managing implementation; Chapter 7 Building the relationship over time; Chapter 8 Communication planning and implementation in the real world – case studies that will challenge your ability to really ‘do it’!;

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Cathy Ace

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