Sales & marketing management books

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The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own...  Read More >>

Aimed at marketers and managers who need to know how to use the Internet to promote and sell their product, this...  Read More >>

Offers explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public...  Read More >>

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A guide to getting your message heard in the dynamic and noisy markets. It is an insider's look at what works and...  Read More >>

Focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than...  Read More >>

Guides readers through proven techniques for achieving and measuring success in search engine marketing, along with...  Read More >>

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Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case...  Read More >>

Public Consultation and Community Involvement in Planning is the definitive introduction to public consultation...  Read More >>

Sales enablement expert Mark Donnolo blends his years of experience with expert interviews and stories to show you...  Read More >>

Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case...  Read More >>

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"Part of the ""Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook"" series, this title is written...  Read More >>

The world struggles with increasing threats to global sustainability, caused by population growth, overuse of fresh...  Read More >>

Highlights the latest scholarly research on the method of increasing online business traffic and sales by external...  Read More >>

Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case...  Read More >>

Can One Great Presentation Make You Rich?The answer isYES.Packed with battle-tested strategies and formulas to craft...  Read More >>

Provides tools for companies to interact with customers through blogging communities. This book shows how to transform...  Read More >>

Based on a step-by-step approach and real managerial situations, this title guides the reader to an understanding...  Read More >>

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A companion to the CIM professional marketing qualifications that includes study materials to be endorsed by The...  Read More >>

The concept of sustainability has grown in recognition and importance. This title explores and identifies the questions...  Read More >>

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