Cybermarketing
Author:   Pauline Bickerton ,  Matthew Bickerton ,  Upkar Pardesi
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9781138441064


Pages:   372
Publication Date:   12 July 2017
Format:   Hardback
Availability:   In Print   Availability explained
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Cybermarketing


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Overview

Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: Increasing the up to date case material Having a live Internet site to support the book Adding a collection of key URLs for market research purposes Adding a new section on marketing information systems More coverage on electronic direct and 1 to 1 marketing Covering intranets for Marcomms in more depth Building on 'Justifying the Business Case' Updated and expanded information on pricing and branding.This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.

Full Product Details

Author:   Pauline Bickerton ,  Matthew Bickerton ,  Upkar Pardesi
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.453kg
ISBN:  

9781138441064


ISBN 10:   1138441066
Pages:   372
Publication Date:   12 July 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1 Marketing with the Internet; Chapter 2 Finding out about your world and your market; Chapter 3 Researching your markets on the Internet; Chapter 4 Making your information system work; Chapter 5 Segmentation – establishing a niche in the global market; Chapter 6 Exploiting your global niche – the best marketing mix; Chapter 7 Promoting yourself online; Chapter 8 Producing your promotional materials online; Chapter 9 E-commerce – selling online; Chapter 10 Where is all this taking us?;

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Pauline Bickerton, Matthew Bickerton, Upkar Pardesi

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