CIM Coursebook Marketing Essentials
Author:   Jim Blythe
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9781138441026


Pages:   186
Publication Date:   29 June 2017
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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CIM Coursebook Marketing Essentials


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Author:   Jim Blythe
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.510kg
ISBN:  

9781138441026


ISBN 10:   1138441023
Pages:   186
Publication Date:   29 June 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1 The Nature and Scope of Marketing; Chapter 2 Planning within the Marketing Context; Chapter 3 The Marketing Mix;

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Jim Blythe

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