Overview
Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site 'Insight' offers background information, providing a broader practical or commercial context for a legal topic 'Checklist' at end of each chapter itemises the key issues to bear in mindEssential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.
Full Product Details
Author: Ardi Kolah
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Weight: 0.453kg
ISBN: 9781138441118
ISBN 10: 1138441112
Publication Date: 12 July 2017
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
A seminal work on the subject. Raoul Pinnell, VP Global Brands & Communications, Shell International Petroleum Company Essential reading for all marketers and indeed for all general managers. Sir Paul Judge, Judge Institute of Management, Cambridge University This book is not only relevant but easy to read and use. No marketing practitioner working in Britain should be without [it]. Dr Rafael Gomez, Interdisciplinary Institute of Management, London School of Economics a must for all marketers. How many times have you heard that and then been disappointed with your purchase? This book will not disappoint. John Ling, Marketing Business July/Aug 02, CIMA.
