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This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges... Read More >>
Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques... Read More >>
An actionable agenda that managers can use for accelerating growth. Read More >>
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Spirits of Sacred Mountain is a tale as ancient as time, about a young Native American Indian boy's life spinning... Read More >>
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing.... Read More >>
Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business... Read More >>
A Fully defined book with fresh images and a bright, bold, modern design, this Fun Children's Picture Dictionary... Read More >>
Ilanya Respa arrives for her appointment with destiny, and a game of politics will lay more than one body on the... Read More >>
We are all in the business of sales. Teachers sell students on learning, parents sell their children on making good... Read More >>
For courses in global marketing. This package includes MyMarketingLab(TM) Familiarizes Students with Global Marketing... Read More >>
Nothing grows your bottom line faster than new business with your global sales accounts, yet companies like yours... Read More >>
For more than twenty-five years, we have built our own sales teams, helped companies build and strengthen their... Read More >>
The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to... Read More >>
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game:... Read More >>