Sales & marketing management books

Helps readers to discover the six key characteristics of a winning sales team and learn how to: select and recruit...  Read More >>

During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers’...  Read More >>

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely...  Read More >>

8th Edition of the Award Winning Series and Amazon Best Seller in Marketing Category! Every year, since 2009, award...  Read More >>

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing...  Read More >>

This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google...  Read More >>

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The Business-Focused, Best-Practice Guide to Succeeding with ITIL Capacity Management Using ITIL(R) capacity management...  Read More >>

Plan a first rate presentation in three hours or less, quickly produce slides and handouts, and discover ways to...  Read More >>

This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded...  Read More >>

Business leadership is just not the same as sales leadership and in today's business world you need to know both....  Read More >>

This book offers management students and managers new insights by approaching exporting from the perspective of...  Read More >>

This book represents a radical departure from the established theory in taking an organisational view of resource...  Read More >>

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes...  Read More >>

This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google...  Read More >>

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This book considers marketing management within the overall corporate system of business policy-making, strategic...  Read More >>

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First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has...  Read More >>

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this...  Read More >>

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This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies...  Read More >>