Marketing (RLE Marketing): The Management Way
Author:   Arnold K. Weinstein
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138980518


Pages:   230
Publication Date:   26 November 2015
Format:   Paperback
Availability:   In Print   Availability explained
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Marketing (RLE Marketing): The Management Way


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Overview

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

Full Product Details

Author:   Arnold K. Weinstein
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.20cm , Length: 23.40cm
Weight:   0.453kg
ISBN:  

9781138980518


ISBN 10:   113898051
Pages:   230
Publication Date:   26 November 2015
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Weinstein, Arnold K.

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