Sales & marketing management books

An essential guide to harnessing the power of the Web to spreading the word about your organisation - without spending...  Read More >>

Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding...  Read More >>

This title, first published in 1990, is ideal for both business students and those who have a business of their...  Read More >>

You are just seven steps away from mastering content marketing Imagine being able to attract, engage, convert and...  Read More >>

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver,...  Read More >>

Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious...  Read More >>

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Learn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and...  Read More >>

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this...  Read More >>

Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread...  Read More >>

From one of America's biggest bestselling authors and inspiring business speakers comes the key to creating a people-oriented,...  Read More >>

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance...  Read More >>

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance...  Read More >>

This journal has been discontinued. Any issues are available to purchase separately.  Read More >>

WORKSHOP LEADER'S GUIDE: Unlock the secret of lasting relationships in business and life by creating Fusion Points(c)....  Read More >>

"Are you tired of getting that glazed over look from your audience when you are giving your slide presentation they...  Read More >>

""This Book Will Help You Close More Deals, Advance Your Career and Build Your Income."" JEB BLOUNT - Bestselling...  Read More >>

Companies fear looking at changes or improvements to their sales forces for good reason: sales are the engine that...  Read More >>

Because managing sales doesn't have to be so complicated. Why do sales organizations fall short? Every day expert...  Read More >>

This book contains my proven Your Life Sucks, Buy This Book system of life fulfillment. Whether it's your career,...  Read More >>

Focuses on cultural aspects of international website design. This book provides insights into whether the web is...  Read More >>

Cause related marketing is one of the most exciting areas in marketing. This book positions Cause Related Marketing...  Read More >>

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If you are looking for practical ways to deal with the challenges faced by financial agency managers, you've likely...  Read More >>

When marketing managers and financial managers join forces within any business, the result can often be poor communication...  Read More >>