Overview

For many small organisations, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process. Fully updated for this second edition and packed with fresh insights, Virtually Free Marketing takes readers step-by-step through marketing and selling their own products and services effectively and inexpensively on key sites such as Facebook and Twitter, covering essential issues such as using online sources and tools to find new markets; getting found online...and finding customers there; making the most of social media; and ads, apps and virtually free product Accessible, practical and very effective, Virtually Free Marketing is a must-read whether you're running a small company, club, non-profit organisation or social enterprise.

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9781408155721

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Philip Holden is a Senior Lecturing in Marketing at the University of Greenwich. He is also the Programme Leader for the full-time MA in Strategic Marketing Communications. Matthew Housden is a marketing consultant, author, academic and trainer. He has worked with companies such as Miller Freeman, IBM, Barclays, Barclaycard, and the London Business School. He is principal lecturer in the marketing group at the University of Greenwich.

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