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The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being... Read More >>
Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to... Read More >>
"Now is the time to answer that ""value"" question so well and so completely that your organization thrives. The... Read More >>
Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step... Read More >>
Gives marketing students the collection of overviews of various key concepts in the subject. This text is organized... Read More >>
Focuses on a variety of sectors within the arts, and addresses the way in which marketing principles are applied... Read More >>
Aims to enable managers to become more informed research users and buyers. This edition of the text includes: the... Read More >>
""This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes,... Read More >>
From an author, entrepreneur, and businessman with forty years' experience in sales and management comes a book... Read More >>
Influencer Marketing is related to word-of-mouth and relationship marketing. This book provides an overview of the... Read More >>
Based on the best selling "" Guerrilla Marketing Series"" with over 21 million copies sold worldwide, in 62 languages,... Read More >>
A guide to conducting research methods within the non-profit sector. It aims to educate the readers on how research... Read More >>
<b>Are you tired of low sales and small paychecks? Do you wish you had more control over your life?</b></p> Whether... Read More >>
""A Tale of Two Team Members"" is a tale about LEADERSHIP. Using an Insurance Agency as its focal organization,... Read More >>