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This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing... Read More >>
7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to... Read More >>
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By... Read More >>
In The Coaching Code, the worlds Top Professional Coaches, with a combined experience of almost 200 years, in Coaching;... Read More >>
Dieses Buch gibt dir WERThaltige Tipps aus den Bereichen: - Wie du in der neuen Welt VERKAUFEN 4.0 erfolgreich verkaufst.... Read More >>
Too much talking and too little listening is a typical practice of too many sales executives. Common sense suggests... Read More >>
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire... Read More >>
In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps... Read More >>
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics... Read More >>
In today's volatile world sales professionals must know how to build trust in their company, their products and... Read More >>
For new salespeople and their sales managers only.In the book Selling Essentials, you'll learn all the factors that... Read More >>
Selling skills are learned, not inherited. Ask For The Order! is a sales course that will help greatly improve your... Read More >>
Management training helps sales managers realize they are the key to their own success. Because many managers rarely... Read More >>
Explores the impact of globalisation, digitisation, connectivity and customisation in the information marketplace.... Read More >>