Brand New Justice
Author:   Simon Anholt
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9781138172401


Pages:   184
Publication Date:   24 April 2016
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Brand New Justice


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Author:   Simon Anholt
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.500kg
ISBN:  

9781138172401


ISBN 10:   1138172405
Pages:   184
Publication Date:   24 April 2016
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Why brands count; What brands do for countries; Developing markets, emerging brands; The challenge of branded exports; When countries become brands; Now in the time.

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Simon Anholt

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