Team Sports Marketing
Author:   Kirk Wakeland
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138171602


Pages:   288
Publication Date:   24 April 2016
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Team Sports Marketing


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Author:   Kirk Wakeland
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.690kg
ISBN:  

9781138171602


ISBN 10:   1138171603
Pages:   288
Publication Date:   24 April 2016
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. What Is Team Sports Marketing 2. Sell an Identity 3.Precision Marketing 4. Research Your Fans 5. Build the Season Ticket Base 6. Build Value; Build it and They Will Come 7. Create Sponsorship Partners 8. Create Sponsorship Value 9. Move Merchandise 10. Create Technological Advantages 12. Build Community

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