Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Author:   Upendra Singh Panwar ,  Raj Kumar ,  Nilanjan Ray
Publisher:   IGI Global
ISBN:  

9781522501435


Pages:   501
Publication Date:   30 April 2016
Format:   Hardback
Availability:   In Print   Availability explained
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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector


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Overview

Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged has a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

Full Product Details

Author:   Upendra Singh Panwar ,  Raj Kumar ,  Nilanjan Ray
Publisher:   IGI Global
Imprint:   Information Science Reference
Dimensions:   Width: 15.20cm , Height: 2.90cm , Length: 22.90cm
Weight:   1.540kg
ISBN:  

9781522501435


ISBN 10:   1522501436
Pages:   501
Publication Date:   30 April 2016
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India. Raj Kumar, Banaras Hindu University, India. Nilanjan Ray, Netaji Mahavidyalaya, India.

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