Worldwide Casebook In Marketing Management
Author:   Luiz Moutinho (Dublin City Univ, Ireland)
Publisher:   World Scientific Publishing Co Pte Ltd
ISBN:  

9789814689601


Pages:   924
Publication Date:   28 April 2016
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Worldwide Casebook In Marketing Management


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Overview

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Full Product Details

Author:   Luiz Moutinho (Dublin City Univ, Ireland)
Publisher:   World Scientific Publishing Co Pte Ltd
Imprint:   World Scientific Publishing Co Pte Ltd
ISBN:  

9789814689601


ISBN 10:   9814689602
Pages:   924
Publication Date:   28 April 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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