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The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics,... Read More >>
Two experts who have summited the tallest mountain on each of the seven continents--and scaled the highest peaks... Read More >>
What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media,... Read More >>
During the boom times, governments championed de-regulation and business responded by adopting an anything-goes... Read More >>
Why should you read this book when there are literally thousands of books on the market about increasing retail... Read More >>
B2B sales coaching in quick, easy to digest chapters on key topics from landing that first meeting to team forecasting.... Read More >>
"Everyone knows that the first rule of sales is ""always be closing."" But what if the less time you spend trying... Read More >>
Yes, sales can be about numbers if that's your end game. Number of phone calls, cold calls, and networking events,... Read More >>
Everyone knows that the first rule of sales is ""always be closing."" But what if the less time you spend trying... Read More >>
Winning in sales is no different than winning in life. If you embrace Keith's philosophy, you can certainly expect... Read More >>
Optimise product delivery by examining the chain that makes a technology product available for market using... Read More >>
Make the best decisions by putting the business in the context of the market with this guide to markets and strategy.... Read More >>
""Sales Management: What it's really all about"" is the first in a series of nine short books*, each of which explores... Read More >>
Effective communication is too vital for you to leave to chance. Make sure what you're saying is simple, clear,... Read More >>