Overview

Everyone knows that the first rule of sales is ""always be closing."" But what if the less time you spend trying to close, the more time you can devote to helping people solve problems and seize opportunities? And what if following the new rule of sales, ""always be useful,"" results in more business? If you sell and if you aim to sell better, you need to know about the stranger's dilemma. A stranger doesn't have the leverage of instant credibility. So it's not surprising that a wide range of sales tactics, tools, and closing techniques have been developed as a substitute for credibility. Their purpose is often to wrangle a commitment to buy, even when buying may not be in the best interests of the client. The approach advocated in Never Be Closing is designed to overcome the stranger's dilemma, but in a very different way. This book isn't just a catalog of techniques to wrestle money out of a client's pocket. It's a comprehensive strategy that starts with a well-researched process for identifying and solving problems. It shows you how to access your creativity to establish and maintain relationships that will be truly useful for both you and your clients over time. In a very real sense, this book will show you how to become less of a stranger. Never Be Closing expands on the principles of Tim Hurson's first book, Think Better, by offering a simple and repeatable Productive Selling framework to make the most of new opportunities. From getting your foot in the door to delivering the perfect sales pitch to debriefing after a meeting, Hurson and Dunne have an all-encompassing plan to improve your sales results, including: Eight Paths to Credibility, proven methods that establish your authority to ask key questions that reveal your client's issues, challenges, and goals. Q-Notes, a powerful strategy to make your notes doubly useful--to both record and guide your sales meeting. Three-Act Structure, a creative way to design the sales conversation to explore client needs, offer solutions, and deliver value. Hurson and Dunne show that outstanding selling isn't just about mastering the art of persuasion. Instead, the most successful selling comes from a sincere interest in your clients and their needs. These methods will enable you to sell more effectively than ever before.

Full Product Details

9798200558926

Table of Contents

Reviews

""Never Be Closing is filled with creative strategies and invaluable tools to help you drive more sales. If you're serious about being successful, it's a must read."" -- ""Jill Konrath, author of Agile Selling and SNAP Selling"" ""Easy-to-apply principles and tools help deliver real value to prospects and increase the odds for sales success...Hurson and Dunne do an admirable job of equipping sales professionals with effective strategies. They show how to capitalize on every step from the waiting room to small talk, maximizing opportunities to learn about a potential client and their needs."" -- ""Publishers Weekly"" ""Hurson and Dunne have produced an intelligent, easy-to-understand guide from which professional and novice sales folks alike will gain a great deal of comfort."" -- ""Booklist""

"""Never Be Closing is filled with creative strategies and invaluable tools to help you drive more sales. If you're serious about being successful, it's a must read."" -- ""Jill Konrath, author of Agile Selling and SNAP Selling"" ""Easy-to-apply principles and tools help deliver real value to prospects and increase the odds for sales success...Hurson and Dunne do an admirable job of equipping sales professionals with effective strategies. They show how to capitalize on every step from the waiting room to small talk, maximizing opportunities to learn about a potential client and their needs."" -- ""Publishers Weekly"" ""Hurson and Dunne have produced an intelligent, easy-to-understand guide from which professional and novice sales folks alike will gain a great deal of comfort."" -- ""Booklist"""

Author Information

Coming soon... Coming soon... Coming soon... Coming soon...

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available