Sales & marketing management books

"Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to...  Read More >>

Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to...  Read More >>

Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to...  Read More >>

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number...  Read More >>

Betriebswirtschaftliches Denken und Handeln sind wichtige Voraussetzungen für einen langfristigen unternehmerischen...  Read More >>

Whether you're a seasoned merchant or retail newbie, this book offers the guide that you need to successfully manage,...  Read More >>

Pricing is complex, especially in the creative and cultural sector. This accessible text provides a concise, practical,...  Read More >>

The book provides a broad understanding of regression analysis in SPSS using many practical examples. It illustrates...  Read More >>

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What is the difference between a consumer and a shopper? Does your brand appeal to both of them? How does shopper...  Read More >>

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This title is designed for those scholars, students, policy-makers who are looking for heterodox thinking on the...  Read More >>

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As much as selling has changed, in many ways the fundamental aspects of selling have remained the same. Sellers...  Read More >>

This book summarizes the “interim result” of the servitization activities in manufacturing industries. The book...  Read More >>

This book presents latest findings on brand marketing in retail. In times of economic downturn a ""new retailing...  Read More >>

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Talent Calling is the indispensable sales book for recruiters. In this book, I discuss the secrets of calling candidates...  Read More >>

This book presents latest research on the evolution of consumer services, as these services continue to become a...  Read More >>

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire...  Read More >>

Introduction to Business is a series of lessons on Sales and Marketing for beginning businesses and students  Read More >>

What is at the root of genuine great customer service? This book will answer that question in a way that usually...  Read More >>

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