Public relations books

Establishing a Corporate Newsroom is the answer.The first part discusses the different theoretical approaches of...  Read More >>

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from...  Read More >>

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from...  Read More >>

Why you need PR and how you can get it-even on a budget Did you know that about 90 percent of startups fail within...  Read More >>

Your reputation is your most valuable intangible asset and critical to sustainable business success. Customers...  Read More >>

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Understand how to align your communication to your organization's goals, strategy and brand values effectively,...  Read More >>

In diesem Essential stellt Hermann Rock zunächst das in Harvard entwickelte und in der Praxis weithin verbreitete...  Read More >>

This book presents...  Read More >>

"The first edition of The Promotion of Devotion: Religion, Culture, and Communication pioneered the nexus of spirituality...  Read More >>

The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism. The...  Read More >>

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This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral...  Read More >>

Tierwohl, Grüne Gentechnik, Hofsterben, biologische Vielfalt: Das Agri- und Foodbusiness steht im hohen Maße im...  Read More >>

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Public relation is the strategic management of information between an organization and public. It is the way by...  Read More >>

"""Through this book, you will learn how to plan, rehearse, and deliver the perfect presentation for your needs.""--"...  Read More >>

Grundbegriffe werden ebenso vermittelt wie neue Erkenntnisse zur digitalen Transformation, Agilität und Internationalisierung,...  Read More >>

The process of managing the spread of information between the public and an organization or individual is known...  Read More >>

The second edition of this vital text integrates theory, research, and application to orient readers to the latest...  Read More >>

The second edition of this vital text integrates theory, research, and application to orient readers to the latest...  Read More >>

An Agency Life is a humorous inside look at public relations agencies, from the perspective of Scott Janzen, a 40-year...  Read More >>

Content marketing is really just well-written interesting and relevant blog posts, articles, videos, and images...  Read More >>

Das modular aufgebaute Lehrbuch stellt Public Relations umfassend und verstandlich dar: als eine unternehmenspolitische...  Read More >>

The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially...  Read More >>