Public relations books

An accessible but comprehensive introduction to media ethics, with a theoretical grounding in moral philosophy,...  Read More >>

An accessible but comprehensive introduction to media ethics, with a theoretical grounding in moral philosophy,...  Read More >>

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This book examines on an international basis how small and medium-sized enterprises (SMEs) cope with the changing...  Read More >>

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific,...  Read More >>

Strong campus communication is the foundation of motivated and inspired staff, connected families, supportive community...  Read More >>

Strong campus communication is the foundation of motivated and inspired staff, connected families, supportive community...  Read More >>

An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental...  Read More >>

This book provides those responsible in communication, management and human resources with a practical guide for...  Read More >>

Shows students how to communicate on social media professionally and strategically by giving them hands-on experiences...  Read More >>

This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for...  Read More >>

This book is an end-to-end guide for project managers and communication teams seeking to communicate effectively...  Read More >>

This book is an end-to-end guide for project managers and communication teams seeking to communicate effectively...  Read More >>

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches...  Read More >>

The Ethical Purchasing Handbook provides an introduction to the key principles, language and techniques that companies,...  Read More >>

What if, one morning, you opened your email to a request from an editor at Forbes and they wanted to interview you...  Read More >>

The Ethical Purchasing Handbook provides an introduction to the key principles, language and techniques that companies,...  Read More >>

What if, one morning, you opened your email to a request from an editor at Forbes and they wanted to interview you...  Read More >>

Dieses Fachbuch beleuchtet, wie Unternehmen ein professionelles Media Center für ihre externe Kommunikation aufbauen...  Read More >>

Inextricably linked to neoliberal market economies, Public Relations’ influence in our promotional culture is profound....  Read More >>

This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs...  Read More >>

This book explores the definition, nature and context of public relations crises; it also examines and defines the...  Read More >>

This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously...  Read More >>

This book provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement...  Read More >>

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