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Carisma on kuvasi, joka heijastuu muiden tietoisuuteen. Jos sinua ymparoeivat ihmiset, jotka arvostavat sinua, se... Read More >>
Carisma er dit billede reflekteret i andres bevidsthed. Hvis du er omgivet af folk, der saetter pris pa dig, betyder... Read More >>
The management function which focuses on controlling and manipulating the release and spread of information between... Read More >>
This book explores wider world of corporate strategies and their limitations. The future of world economy and... Read More >>
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends... Read More >>
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to... Read More >>
Dieses Buch erläutert kompakt und auf den Punkt, warum Konzerne heute eine Employer-Branding-Strategie brauchen,... Read More >>
Das Buch beschäftigt sich mit der Leitfrage, welchen Einfluss Nachhaltigkeit auf die Kommunikationspolitik von Unternehmen... Read More >>
In diesem Buch erfahren Sie kompakt und auf den Punkt aufbereitet, warum ein professionelles Reputationsmanagement... Read More >>
Dieses Buch gibt einen kompakten Einblick in die Grundlagen des Online-Reputationsmanagements und zeigt auf, warum... Read More >>
This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content... Read More >>
This book brings crisis and public relations scholars together with practicing professionals to integrate academic... Read More >>
From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public... Read More >>
This book is the first attempt, following research presented at the International History of Public Relations Conference,... Read More >>
This book makes mass communication research projects more accessible to the new student researcher through a balance... Read More >>
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public... Read More >>