Public relations books

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing...  Read More >>

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships...  Read More >>

Grundbegriffe werden ebenso vermittelt wie neue Erkenntnisse zur digitalen Transformation, Agilitat und Internationalisierung,...  Read More >>

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships...  Read More >>

Nicknamed ""the father of public relations,"" Edward Bernays (18911995) was a pioneer in the fields of propaganda...  Read More >>

Provides students with a carefully selected collection of articles to help them better understand the heritage and...  Read More >>

Public talking, additionally called rhetoric or address, has generally implied the demonstration of talking eye...  Read More >>

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Der Band dient neben der Zusammenfuhrung von Wissensbestanden auch der Klarung von Begrifflichkeiten im Bereich...  Read More >>

This book proposes a model for directly aligning strategic communication with organisational business planning to...  Read More >>

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It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing...  Read More >>

This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection...  Read More >>

This volume builds on Roger Darnell’s The Communications Consultant’s Foundation by providing insider knowledge...  Read More >>

This volume builds on Roger Darnell’s The Communications Consultant’s Foundation by providing insider knowledge...  Read More >>

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing,...  Read More >>

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing,...  Read More >>

Es schenkt uns Verbindung, ein Gefühl von Zusammengehörigkeit, schafft einen sozialen und gesellschaftlichen Rahmen,...  Read More >>

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Die deutschsprachige PR- und Organisationsforschung gehört heute zu jenen kommunikationswissenschaftlichen Forschungsfeldern,...  Read More >>

A public relations expert shares inspirational stories and smart strategies for successful business communication...  Read More >>

Publicity on Steroids is a useful guidebook that provides strategies and information needed to conduct an effective...  Read More >>

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