Overview
It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals. The Public Relations Handbook contains valuable guidance for navigating the 2020s and beyond, answering for public relations professionals questions such as: how can they best work with a market research department or firm?; how can they contribute to the sales department's efforts to open up new channels of distribution?; how can they maximize the impact of the ad agency's new campaign?; how can they advise the HR operation on the best ways to assure a diverse workforce, thereby avoiding the nightmare of an attack in that regard?; and how will they work with top management in the event of a sex abuse scandal? The Public Relations Handbook has always been at the forefront of the practice of public relations. The first edition was published in 1967, with updates following in 1979, 1987, and 2010. This new fifth edition examines and prescribes how to make public relations indispensable in an era facing new challenges in global public health as well as the convergence of new financial, economic, political, and societal issues.
Full Product Details
Author: Robert L Dilenschneider ,
Mike Lenz
Publisher: Ascent Audio
Imprint: Ascent Audio
Edition: Library Edition
ISBN: 9798212051408
Publication Date: 15 February 2022
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: In Print
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Author Information
Robert L. Dilenschneider has hired more than 3,000 successful professionals and advised thousands more. He is founder of the Dilenschneider Group, a corporate strategic counseling and public relations firm based in New York City. Formerly president and CEO of Hill & Knowton, he is the bestselling author of many books, including The Critical First Years of Your Professional Life, Power and Influence, A Briefing for Leaders, 50 Plus!, and On Power. Mike Lenz has been an audiobook narrator and voice actor for more than fourteen years. Having narrated titles in genres ranging from fiction, entertainment, science, and children's literature to Christian, business, self-help, and history, Mike loves bringing nonfiction and fiction stories to life with his engaging, confident, and trustworthy voice. Mike's broad background includes voicing commercials, eLearning projects, real estate videos, corporate and web-based videos, and brand imaging, appearing in regional and national television commercials as an on-camera talent, and serving as the mayor of his hometown of Saratoga Springs, New York. Mike is also a Voice Arts Award-nominated podcast producer as well as an author. He is a frequent speaker at learning and voice-over conferences. Mike currently lives in Saratoga Springs, New York, with his wife and four children.
