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This bundle includes Karen Freberg's Social Media for Strategic Communication 2e (Paperback) and Karen Freberg's... Read More >>
First independent book about Singapore's national brand, with a balanced critique of what has had an impact on shaping... Read More >>
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This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and... Read More >>
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches... Read More >>
Provide ‘CPR’ to your organisation, clients and employees with this comprehensive text on public relations writing,... Read More >>
This book tackles the disconnect between social perceptions and expert knowledge regarding trade policy decisions.... Read More >>
In the future, it will become even more important for organizations to find leads, supporters and new donors online... Read More >>
As media continues to evolve, social media has become even more integral to public relations activities, presenting... Read More >>
Dieses Buch zeigt, wie komplexe juristische Inhalte in der internen und externen Kommunikation einfach und klar... Read More >>
Aldoory and Toth present a socio-ecological model for understanding and building a feminist future public relations.... Read More >>
Do you lose customers about as fast as you gain them? It doesn't have to be that way. Customer service isn't... Read More >>
Making Waves is an insider’s guide to public relations in the international maritime sector. Read More >>
Decoding Branding explains the evolution of branding and how the disrupting factors like the digital revolution,... Read More >>
Descubre hasta que punto la industria publicitaria influye en tus decisiones, tus acciones y tu forma de ver el... Read More >>