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Full Product Details

Author:   Mordecai Lee (University of Wisconsin, Milwaukee, WI, USA) ,  Grant Neeley ,  Kendra Stewart (College of Charleston, Charleston, SC, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.571kg
ISBN:  

9781032011929

ISBN 10:   1032011920
Pages:   314
Publication Date:   01 July 2021
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. Introduction. 2. Government Public Relations: What is It Good For? 3. Media Relations. 4. Public Information Campaigns. 5. Crisis Communication Challenges in the Public Sector. 6. Stragegic Communication Planning in the Digital Age. 7. Harnessing Social Media Effectively on Behalf of Governments. 8. Why Do Places Brand? Branding in the Public Sector. 9. Digital Branding for Government Public Relations. 10. Ethics in Government Public Relations and Modern Challenges for Public Sector Organizaations. 11 Operating in Awareness of Legal, Institutional, Political Contexts. 12. Monitoring and Evaluating Government Media and Social Media Engagement. 13. Reputation Management. 14. Applying Mordecai Lee’s Government Public Relations Model in Teaching and Practice. 15. Public Relations(hips) Through Public Engagement: Approaching Public Administration as Civic Professionals. 16. Conclusion.

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Author Information

Mordecai Lee is Professor Emeritus at the University of Wisconsin-Milwaukee, USA. Grant Neeley is Chair of the Department of Political Science at the University of Dayton, USA. Kendra Stewart is Professor of Political Science and Public Administration and Director of the Joseph P. Riley, Jr. Center for Livable Communities at the College of Charleston, USA.

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