Awards

• Winner of NCA Public Relations Division's 2021 PRIDE Award for Outstanding Book/Monograph 2021

Overview

Linda Aldoory and Elizabeth L. Toth present an innovative socio-ecological model for understanding and building a feminist future for public relations practices. This approach acknowledges previous gaps in scholarship and practice caused by ideological, societal, mediated, and organizational factors constructing norms and expectations for gender, race, and class.

Full Product Details

9781538128237

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Reviews

This book moves away from traditional liberal feminist inquiry into the pay gap and the glass ceiling and introduces a socio-ecological framework into PR scholarship. Drawing from sociology, cultural studies and environmental science, as well as international scholarship, the authors create a compelling case for studying women in PR and provide a thoughtful and reflective account of decades of scholarship and activism for equality of women in the PR industry.--Dr. Martina Topic, Leeds Business School, Leeds Beckett University, United Kingdom Two of the field's top feminist scholars have provided us with an ambitious and comprehensive assessment of gender in public relations. They have taken a wide lens, showing the interplay across levels of context. The volume provides a starting point for those new to the topic and a jumping off point for those eager to press forward.--Lana F. Rakow, University of North Dakota, Ph.D., professor emerita, Communication

This book is an indispensable read, not only for all those who venture to look forward in strategic communication but also for those who venture to think about the future of companies and other organizations.--Dr. Angeles Moreno, president, European Public Relations and Research Association (Belgium), and professor, University Rey Juan Carlos Two of the field's top feminist scholars have provided us with an ambitious and comprehensive assessment of gender in public relations. The volume provides a starting point for those new to the topic and a jumping off point for those eager to press forward--Lana F. Rakow, University of North Dakota, Ph.D., professor emerita, Communication Aldoory and Toth build on 40 years of feminist research in public relations in this landmark book. Incorporating international and critical feminist perspectives shifts the focus from the liberal feminism of earlier scholarship and calls attention to contemporary concerns such as race, class, gender and sexuality. Highly recommended for all scholars interested in feminism and social justice.--Kate Fitch, Senior Lecturer in Communication and Media Studies, School of Media, Film & Journalism, Monash University, Australia This book moves away from traditional liberal feminist inquiry into the pay gap and the glass ceiling and introduces a socio-ecological framework into PR scholarship. Drawing from sociology, cultural studies and environmental science, as well as international scholarship, the authors create a compelling case for studying women in PR and provide a thoughtful and reflective account of decades of scholarship and activism for equality of women in the PR industry.--Dr. Martina Topic, Leeds Business School, Leeds Beckett University, United Kingdom

Aldoory and Toth build on 40 years of feminist research in public relations in this landmark book. Incorporating international and critical feminist perspectives shifts the focus from the liberal feminism of earlier scholarship and calls attention to contemporary concerns such as race, class, gender and sexuality. Highly recommended for all scholars interested in feminism and social justice.--Kate Fitch, Senior Lecturer in Communication and Media Studies, School of Media, Film & Journalism, Monash University, Australia Post truth is present in every single angle of our current society and even more in the ideological arenas, such as debates on feminism, where the spectrum has broadened with the last feminist waves. Aldoory and Toth courageously put an elephant in the room to start the discussion from an open perspective and pull out all the stops with the constructive Socio-Ecological Model of Public Relations and Strategic Communication. It is doubtlessly a necessary step forward. This book is an indispensable read, not only for all those who venture to look forward in strategic communication, but also for those who venture to discuss without prejudices about genre and diversity or those who can afford a break to think about the future of companies and other organizations.--Angeles Moreno, President, European Public Relations and Research Association (Belgium), Prof., Group of Advanced Studies in Communication, University Rey Juan Carlos This book moves away from traditional liberal feminist inquiry into the pay gap and the glass ceiling and introduces a socio-ecological framework into PR scholarship. Drawing from sociology, cultural studies and environmental science, as well as international scholarship, the authors create a compelling case for studying women in PR and provide a thoughtful and reflective account of decades of scholarship and activism for equality of women in the PR industry.--Dr. Martina Topic, Leeds Business School, Leeds Beckett University, United Kingdom Two of the field's top feminist scholars have provided us with an ambitious and comprehensive assessment of gender in public relations. They have taken a wide lens, showing the interplay across levels of context. The volume provides a starting point for those new to the topic and a jumping off point for those eager to press forward.--Lana F. Rakow, University of North Dakota, Ph.D., professor emerita, Communication

Author Information

Linda Aldoory is professor of communication and associate dean for research in the College of Arts and Humanities at the University of Maryland. She is also affiliate faculty member of the Department of Women’s Studies and has been doing research on gender and feminism in public relations for over 20 years. Elizabeth Toth is professor of communication at the University of Maryland and former chair of the department. She is also an affiliate faculty member of the Department of Women’s Studies.

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