Public relations books

This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional...  Read More >>

There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public...  Read More >>

This book provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement...  Read More >>

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This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on...  Read More >>

Dieses Buch gibt einen Überblick über die Chancen und Risiken der digitalen Kommunikation für Kultureinrichtungen....  Read More >>

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on...  Read More >>

For all professionals and students who want to improve their prospects in business, this book prepares and positions...  Read More >>

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in...  Read More >>

For all professionals and students who want to improve their prospects in business, this book prepares and positions...  Read More >>

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide...  Read More >>

Fundraising Is helps fundraisers build a sustainable plan for their own and their organization’s success.  Read More >>

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied...  Read More >>

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied...  Read More >>

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An essential walk-through for businesses that need to create a brand but don’t have the budget for an agency.  Read More >>

Publicity is the fuel of sales, and yet one of the greatest challenges for entrepreneurs is to get noticed. This...  Read More >>

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Dieses Buch vermittelt kompakt und fundiert Moderationskompetenz für alle, die Besprechungen, Meetings, Workshops...  Read More >>

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This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible...  Read More >>

Increasingly, business leaders are either looking to start a new developer program at their company or looking to...  Read More >>

Das Handbuch vermittelt einen ganzheitlichen Überblick zu Mitarbeitenden als Zielgruppe und Akteure der Kommunikation...  Read More >>

Dieses essential gibt kleineren Unternehmen wie Einzelhändlern, Handwerkern und Gewerbebetrieben eine kompakte Anleitung...  Read More >>