Strategic Communication and AI: Public Relations with Intelligent User Interfaces
Author:   Simon Moore ,  Roland Hübscher
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367627799


Pages:   90
Publication Date:   10 September 2021
Format:   Hardback
Availability:   In Print   Availability explained
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Strategic Communication and AI: Public Relations with Intelligent User Interfaces


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Full Product Details

Author:   Simon Moore ,  Roland Hübscher
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.240kg
ISBN:  

9780367627799


ISBN 10:   0367627795
Pages:   90
Publication Date:   10 September 2021
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Intelligent user interfaces (IUIs): The next generation of digital communication 2. Immersive communication: Virtual and augmented realities 3. Artificial intelligence, emotions,and trust: Feeling is believing 4. Walk like us? Listening and learning interfaces 5. From talking to persuasion: Obstacles and opportunities 6. PR and the interface ‘face’: Harnessing hyper-personalised persuasion

Reviews

This short book is a huge wakeup call about potency of Intelligent User Interfaces (IUIs). With their artificial, emotional and manipulative intelligence and their ability for exquisite personalisation, IUIs will become the shapers and arbiters of reality and will do this through communication. That is why PR needs to understand, occupy and reflect on a revolution that will dictate the very nature of society and human interaction into the future. This book will scare, stimulate and leave you more excited about the possibilities for PR than you can imagine! Anne Gregory, Emeritus Professor, University of Huddersfield, UK


Author Information

Simon Moore is Associate Professor in the Department of Information Design & Corporate Communication at Bentley University in Massachusetts, USA. Roland Hübscher is Associate Professor in the Department of Information Design & Corporate Communication at Bentley University in Massachusetts, USA.

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