Public relations books

3749 books were found.

Social Media is About People

Social Media is About People
Author: Cassandra M. Bailey , Dana M. Schmidt ISBN: 9781637422625 Format: Paperback	$46.20
Takes a people-first approach to social media that centres on how to best communicate with others using the social... Read More >>

Pay Attention!: How to Get, Keep, and Use Attention to Grow Your Business

Pay Attention!: How to Get, Keep, and Use Attention...
Author: Cassandra M. Bailey , Dana M. Schmidt ISBN: 9781637422649 Format: Paperback	$46.20
In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts... Read More >>

The Role of Leadership in Building Inclusive Diversity in Public Relations

The Role of Leadership in Building Inclusive Diversity...
Author: Nilanjana Bardhan (Southern Illinois University Carbondale) , Karla Gower (The University of Alabama) ISBN: 9780367769642 Format: Paperback	$83.99
This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public... Read More >>

Reengineering Corporate Communication: A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates

Reengineering Corporate Communication: A Marketer’s...
Author: Uwe Seebacher ISBN: 9783031038372 Format: Hardback	$168.16
This book employs the latest insights from modern marketing into the theory and practice of corporate communication,... Read More >>

The Role of Leadership in Building Inclusive Diversity in Public Relations

The Role of Leadership in Building Inclusive Diversity...
Author: Nilanjana Bardhan (Southern Illinois University Carbondale) , Karla Gower (The University of Alabama) ISBN: 9780367771546 Format: Hardback	$284.00
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Strategic Public Relations Leadership

Strategic Public Relations Leadership
Author: Anne Gregory , Paul Willis ISBN: 9781032028019 Format: Paperback	$83.99
This revised and updated edition provides a framework to enable public relations professionals to clearly articulate... Read More >>

Strategic Public Relations Leadership

Strategic Public Relations Leadership
Author: Anne Gregory , Paul Willis ISBN: 9781032027999 Format: Hardback	$315.00
This revised and updated edition provides a framework to enable public relations professionals to clearly articulate... Read More >>

Introduzione Agli Influencer Marketing

Introduzione Agli Influencer Marketing
Author: Chelsea Blake ISBN: 9798847139229 Format: Paperback	$38.63
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Introducao Aos Influenciadores Marketing

Introducao Aos Influenciadores Marketing
Author: Chelsea Blake ISBN: 9798846779976 Format: Paperback	$38.61
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Inleiding Tot Invloedmarketing

Inleiding Tot Invloedmarketing
Author: Chelsea Blake ISBN: 9798846493650 Format: Paperback	$38.35
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Introduccion Al Marketing de Influencers

Introduccion Al Marketing de Influencers
Author: Chelsea Blake ISBN: 9798846481121 Format: Paperback	$38.35
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Viral Marketing: Building Buzz and Getting Your Dream...
Author: Gary Woodall ISBN: 9781778057991 Format: Paperback	$49.03
Viral marketing is word of mouth marketing taken to a whole new level. Viral marketing is so-called because it compares... Read More >>

Under Fire: 13 Rules for Surviving Cancel Culture and Other Crises

Under Fire: 13 Rules for Surviving Cancel Culture and...
Author: Wesley Donehue ISBN: 9781544527239 Format: Paperback	$36.20
At some point, whether you're ready or not, a reputational crisis will strike. It will threaten every aspect of... Read More >>

Marketing de Experiencias

Marketing de Experiencias
Author: Paco Montes , Eneas Mares ISBN: 9798201879167 Format: Paperback	$28.44
Se vive una nueva era en la publicidad. El enfoque orientado al alcance, la frecuencia y a las campañas ha terminado.... Read More >>

Success in Social Marketing: 100 Case Studies From Around the Globe

Success in Social Marketing: 100 Case Studies From Around...
Author: Nancy R. Lee (University of Washington, USA) , Philip Kotler (Kellogg School of Management, Northwestern University, USA) ISBN: 9781032223247 Format: Paperback	$77.99
Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from... Read More >>

Secrets of a Well Dressed Brand: The Art of Increasing...
Author: Toi Sweeney ISBN: 9798985612479 Format: Hardback	$72.42
"Most professionals don't realize they're making major mistakes with their wardrobe that could cost them clients,... Read More >>

Success in Social Marketing: 100 Case Studies From Around the Globe

Success in Social Marketing: 100 Case Studies From Around...
Author: Nancy R. Lee (University of Washington, USA) , Philip Kotler (Kellogg School of Management, Northwestern University, USA) ISBN: 9781032223278 Format: Hardback	$284.00
Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from... Read More >>

Kommunikation von Aufsichtsratsvorsitzenden: Grundlagen – Strukturen – Ziele – Management

Kommunikation von Aufsichtsratsvorsitzenden: Grundlagen...
Author: Sandra Binder-Tietz ISBN: 9783658377168 Format: Paperback	$131.97
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Lead Community Fundraising: Successfully Connecting People Digitally

Lead Community Fundraising: Successfully Connecting...
Author: Linda Mareen Neugebauer , Irene Zanko ISBN: 9783030778514 Format: Paperback	$116.41
In the future, it will become even more important for organizations to find leads, supporters and new donors online... Read More >>

Under Fire: 13 Rules for Surviving Cancel Culture and Other Crises

Under Fire: 13 Rules for Surviving Cancel Culture and...
Author: Wesley Donehue ISBN: 9781544527253 Format: Hardback	$59.49
At some point, whether you're ready or not, a reputational crisis will strike. It will threaten every aspect of... Read More >>

Online Place Branding: The Case of Hong Kong

Online Place Branding: The Case of Hong Kong
Author: Phoenix Lam ISBN: 9780367695798 Format: Paperback	$83.99
Through an interdisciplinary methodological approach, this book examines both online institutional representations... Read More >>

Strategic Public Relations Writing: Proven Tactics and Techniques

Strategic Public Relations Writing: Proven Tactics and...
Author: Jim Eggensperger , Jeanne Salvatore ISBN: 9781032163871 Format: Paperback	$120.00
Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career... Read More >>

Invention in PR

Invention in PR
Author: Adam Ritchie (Adam Ritchie Brand Direction, USA.) ISBN: 9781032107493 Format: Paperback	$58.99
A handbook for pushing the limits of PR to inventing things, rather than only promoting them. This book says the... Read More >>

Strategic Public Relations Writing: Proven Tactics and Techniques

Strategic Public Relations Writing: Proven Tactics and...
Author: Jim Eggensperger , Jeanne Salvatore ISBN: 9781032157313 Format: Hardback	$284.00
Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career... Read More >>

Invention in PR

Invention in PR
Author: Adam Ritchie (Adam Ritchie Brand Direction, USA.) ISBN: 9781032107516 Format: Hardback	$284.00
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